L'OREAL

Preference Mega BlondesDelivers the most-exquisite high-lift blonding in just one step Lifts up to 4 levels, no pre-lightening required Patented Specific Conditoning Complex provides extra protection and conditioning to hair L'Oreal Anti-Fade Color System delivers special patented color..

Preference Mega BrownsFormulated to deliver deep, rich brown color results Rich Conditioning Superb Gray Coverage L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex and lock in color 25-minute automatic color processing Available..

Preference Mega RedsSpecially formulated to deliver intense red shade results Rich Conditioning L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex & lock in color 25-minute automatic color processing Available in 8 stunning, vi..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Colo..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Colo..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Colo..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Colo..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Colo..